Layrite is a barber‑founded men’s grooming brand established in 1999 by Donnie Hawley to solve a barber’s frustration with greasy, hard-to-wash pomades  . Their signature claim—“Hold like wax, wash out like gel”—stemmed from creating a water-soluble pomade that offered strong hold without the mess  . Since then, Layrite has become a staple in barbershops worldwide, delivering a full lineup of high-performance style, shave, and wash products—from original and superhold pomades to matte creams, clays, grooming sprays, and shampoo/conditioner—all crafted specifically “for barbers, by barbers”